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2016 Mobile Ad Summit
Saturday
, 
April 
06
 at 
9:00am
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Company & Title

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IntegrateNYC  Enrollment Algorithm Hackathon

Saturday
, 
April 
06
   
9am
-
9pm
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A neutral algorithm in an unequal world is unjust

When we create an algorithm, we make choices about what metrics and outcomes are important enough to include. Despite the reputation of algorithms as wholly impartial, they are inherently products of existing human ideologies and, often, biases.

 

In New York City, our choices have spoken volumes about our goals. The school choice algorithm has contributed to the systematic disenfranchising of Black and Latinx youth through use of racist and classist admissions metrics against the backdrop of a neutral matching algorithm.

Two years ago, the students of IntegrateNYC learned basic coding and created a prototype of a mechanized admissions system that would reflect the goals of an increasing number of students and educators citywide: integration, for its own sake and for the sake of access to a quality education for all students in all schools.

This is where you come in

We are working to develop the prototype into a fully-functioning addition to New York City’s existing school choice algorithm so that our student-designed, equity-based algorithm for integration in school admissions can serve all 300,000 NYC public high school students. Researchers, coders, policymakers, parents, and students will come together to use real admissions data to make our vision for a transformed enrollment process a reality.

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Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

In Proud Partnership with

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

Presented in partnership with

Brought to you by Sponsors Block #8

Presenting sponsors

badge sponsors

lunch sponsors

About IntegrateNYC

We are a youth-led organization that stands for integration and equity in New York City schools. We, the students, are the best experts on the impacts of segregation and inequality. At IntegrateNYC, we are also designers of solutions, advocates for transformative policy, and visionaries for a more just future.

 

We stand for the 5Rs of Real Integration. Learn more about us and our work at integratenyc.org

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We are thrilled to say this event has reached capacity. If you'd like to stay in the know, please reach out to hello@integratenyc.org.